How To Use Scratchcards To Fight Against Counterfeits & Fake Products in Fashion
This article has been imported from our marketing blog (now discontinued).
In the fashion industry, counterfeiting has become a serious problem for manufacturers and customers. Just a few months ago, I received a Fake Wrangler Jeans from Snapdeal, and I was not happy with it, so I decided to publish this article for clothing brands.
Most of the brands have their own teams of lawyers and investigators whose main assignments are to monitor, register and report the wholesale and retail markets which dabble in selling fake branded fashion products. However, that is never enough to win the battle while millions of fakes are flooding the market.
When everything else shows insufficient in the war against theft of intellectual property of designers all over the world you have to be creative and take inspiration from other companies who are using internet technologies to deal with counterfeited products. I believe that authenticating product online is a worthy investment that will help fashion companies keep their reputation and make customers fully enjoy the big difference between fake products and genuine products.
I like the way how this new company Muscleblaze is specialized in making sure that the customer is getting an original product. Their product authentication process is pretty simple.
Next step is to authenticate the product by using a free tool available on the website.
When customer verifies a product on their website, a message gets displayed showing if a product is genuine with additional information such as manufacturing date, batch number and product content.
If each high-fashion garment is assigned a unique code in a form of a scratchable sticker placed on a label of a product, customers around the world can be made sure that they have an original piece of clothing in their hands. This concept has great potential because there are still many consumers that honestly wish to have an authentic product. Ending up with a low-quality fake is not, neither should be, an option for them.
I believe that providing tools to authenticate clothes online is a worthy investment that will help fashion companies keep their reputation and make customers fully enjoy genuine products.
What are your thoughts? Let me know in the comment section below.