10 Essential Online Tools To Grow Your New Shopify Store
We know Shopify is one of the leading eCommerce platforms for small and medium business. The ability to build beautiful websites, third party tools integration and ease of management make Shopify a popular choice for creating an online store.
In the last few years, I’ve seen many brick-n-mortar stores going online through Shopify but to get sales on an online store need the perfect combination of marketing, sales promotions, and optimization. If you want your eCommerce site to survive and thrive, you will need to scale tools that can help you scale your business. So today I decided to provide you a list of most critical must-have tools to boost your store marketing over various marketing channels.
Let’s begin then.
1) Analytics Tool
Track Traffic and Conversions data on your website with Google Analytics, Kissmetrics, and Mixpanel.
2) Webmaster Tools
Use Google Search Console and Bing Webmaster Tools. These tools help you check SEO related stuff about your website.
3) Google Adwords and Bing Ads
Advertising programs to bring new and targetted customers to your website.
4) Merchant Center
Use Google Merchant Center and Bing Merchant Center. These tools help you to list your catalog on search engines ads.
5) Google Adwords Manager (GAM)
Use to share your Google Adwords Account with third-party professionals.
6) Zoho and Google Apps for Work
Use to create your own professional email addresses such as firstname.lastname@example.org or email@example.com. These emails will be hosted on secure servers of Google Apps and Zoho mail.
7) Email Marketing
You can use MailChimp, Aweber for email marketing campaigns. If you are looking for a cheaper email marketing solution then use Mailget and AWS (Amazon Web Services)
8) Facebook Business Manager
Manage all your Facebook Pages and ads campaign in one place.
9) Google Tag Manager
Manage your Analytics, Advertising, Marketing and all other kinds of code snippets (aka “tags”) using an intuitive web UI. Especially useful for Shopify stores who hire an outside consultant or agency for website maintenance. Google tag manager also improve page load time of your website.
10) Yotpo Reviews
If you’re having trouble in getting customer reviews on your website, try this review generation tool.
If you may not have used any of these tools yet then you should start immediately.Thanks for reading!
Thanks for reading!