8 Essential Online Tools For Your New eCommerce Store
Whether you’re about to launch a new eCommerce business, or you’ve launched your online shop already, the following tools and services must be a part of your eCommerce marketing plan.
Google Analytics is a free user tracking service tool from Google. This free tool helps you check traffic details coming to your eCommerce website, leads & sales conversions, and evaluate ROI for your Advertising campaigns.
I just usually say this to my clients- Promoting your online store without Analytics data is like shooting arrows in the dark. Web Analytics data is your best travel companion in the journey of making a successful eCommerce business.
Google Merchant Center
This is a really important tool which you will need when you plan to use Google Shopping Ads. Google Merchant Center is a free platform which helps you upload products listing for Google Shopping (products listing and comparison website) and shopping campaigns on Adwords ( also known as Products Listing Ads campaign).
The process is quite simple. You upload your products catalog and data to merchant center using products feed file. Product feed
Based on my experience, Google Shopping Ads has shown a really good conversion rate and low customer acquisition cost for my clients. If you have an eCommerce store, you can’t simply ignore Google Shopping Ads.
Tip- Use Bing Merchant Center for your Shopping Ads campaigns in Bing and Yahoo.
Google Adwords Manager (GAM)
This service was previously known as Google MCC (My Client Center), I think people were getting a little confused between Merchant Center and MCC so they changed the name of service. Getting back to the point, you probably not going to need to use this service(unless you have multiple Adwords Account) by yourself but you really need to have a basic idea about this service.
When you plan to share your Adwords Account for management, Google Adwords Manager is the tool that third party people such as AdWords expert or an Agency will use to access and manage your Adwords account.
The process of linking your personal/business Google Adwords account with GAM account is easy. The freelancer or agency will ask you to provide 10 digits account number. And you need to approve approved their linking request, under your Adwords setting and assign permission to access your account.
– Read Step by Step Guide to link an AdWords account to a Google Adwords Manager
Gmail For Work
Gmail for Work is a part of Google Apps for Work.Google Apps for work is a collection of web-based programs and file storage service. You may probably
Let’s get an idea about Google Apps for work.
Google Apps for work is a collection of web-based programs and file storage service. You may probably heard the term cloud computing, in case you don’t, cloud computing simply means storing and accessing your data and programs over the Internet on a remote highly secured server instead of your computer’s hard drive. Google Apps is a cloud computing service where you can use web applications such as Gmail, Google Drive, Google Hangouts, Google Calendar, and Google Docs for your business operations.
I am not sure if you need file storage services for your business but you definitely going to need Gmail For Work. Here’s why- Gmail For Work helps you set up your own professional email addresses on their secure server. So you will deal and collaborate with your customers using professional email addresses such as email@example.com or firstname.lastname@example.org. Sound Cool, isn’t it.
Tip- Zoho Mail is an alternative for Gmail For Work. You can create up to 20 email addresses for free.
SEO. SEO. SEO.
Is that term Rings a bell?
You- Hell Yeah!
Ok, you are setting up a new store, or you already set up a new store. And the only person coming to your website is you and your team members. To diagnose the problem, you just start searching on google- why my eCommerce store is not getting sales. And I am quite sure, you have been hearing this SEO terms scattered all over Internet websites.
I am not going into details what is SEO(Search Engine Optimization) because you probably figured it out. And you already know you need to rank higher than your competitors in Google Search Engine for your products and keywords so customers can your website.
In the past few years, I have worked with many businesses, and I have noticed that they are somehow getting sales magically on their website but they never used Webmaster Tools.
Webmaster tools are free online services by Google and Bing that monitor the health of your website in search engines and alert you of SEO issues with your website. There are 2 popular webmaster tools- Bing Webmaster Tools and Google Search Console(previously Google Webmaster Tools).
The process of setting up your website in Webmaster Tools is very easy. You just need to sign in these tools. Verify your websites using different verification methods (example- ). Once you verify your website, you need to submit an XML sitemap ( it’s like a catalog of your web pages) of your website to the Webmaster tools so it can start monitoring issues with your website.
I just have to say one word about Webmaster Tools- INDISPENSABLE 🙂
Google Adwords enables you to start online advertising program by Google which will help you grow your online business. You usually choose to PPC (Pay -Per- Click) model for your Ads campaigns where you will only pay when a user clicks on your advertisement. There are different types of Ads campaigns available in Google Adwords program. I would usually recommend Google Shopping Campaign, Remarketing Campaign, Dynamic Remarketing Campaign and Search Network only campaign for small businesses.
Here’s what I have to say- If you really want to bring targeted customers quickly to your newly setup online shop, Google Adwords should be on the top of the list in your marketing plan.
UPDATE- Use Bing Ads for creating and managing ads in Bing search engines and partner websites.
Facebook Business Manager
In this article, I just explained you Google Adwords Manager, right? So getting an idea about Facebook “Business Manager” tool would be a no-brainer. Facebook “Business Manager” tool enables you or third party to manage Facebook Business Pages, claiming ads account and managing Ads.
It’s a separate platform (need to access here- business.facebook.com), so you can access your FB pages, Ads Manager, Power Editor, and other business–related stuff without seeing your personal news feed or notifications. So no more distractions, only business! 😉
Google Tag Manager
In case you’re a bit tech-savvy as well, you will use this tool Otherwise, you hardly going to use this tool on your own. But you should have a brief knowledge about HTML because your digital marketer going to use this tool. Google Tag Manager let you manage your Analytics, Advertising, Marketing and all other kinds of code snippets (aka “tags”) using an intuitive web UI.
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